United States Department of Transportation
i
Evaluation of the May 2005 Click It or Ticket Mobilization [Traffic Safety Facts]
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2007-05-01
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Series: NHTSA BSR Traffic Safety Facts
[PDF-268.30 KB]
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Alternative Title:Traffic Tech: Evaluation of the May 2005 Click It or Ticket Mobilization;Traffic Safety Facts no. 339 (May 2007);
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Abstract:Click It or Ticket (CIOT) is an intense, short-duration, seat belt publicity and enforcement program. The 2005 Mobilization included an unprecedented level of paid advertisements. Nearly $33 million in targeted State and national advertising was budgeted for placing television and, to a lesser extent, radio advertisements. About $10 million was spent for a national media buy. A national advertisement specifically carried a message that States were serious about enforcing the seat belt law and told motorists repeatedly to Click It or Ticket. Individual States spent an additional $23 million of grant funding on similar messages typically expressing the same tone of intolerance for seat belt nonusers. National mobilizations are conducted by the National Highway Traffic Safety Administration and the Air Bag & Seat Belt Safety Campaign of the National Safety Council, in conjunction with thousands of State and local law enforcement agencies. Because more than 30 States currently use the Click It or Ticket slogan, national mobilizations are often referred to as Click It or Ticket campaigns.
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