Evaluation of Click It or Ticket Model Programs

Solomon, M. G. (Mark Geoffrey); Ulmer, Robert G.; Preusser, David F.

doi:10.21949/1525534

i

Evaluation of Click It or Ticket Model Programs

2002-09-01
By Solomon, M. G. (Mark Geoffrey) ; Ulmer, Robert G. ; Preusser, David F.

File Language:

English

Details

Alternative Title:

Evaluation of CIOT model programs
Creators:

Solomon, M. G. (Mark Geoffrey) ; Ulmer, Robert G. ; Preusser, David F.
Corporate Creators:

Preusser Research Group, Inc.
Corporate Contributors:

United States. Department of Transportation. National Highway Traffic Safety Administration
Subject/TRT Terms:
Publication/ Report Number:

DOT-HS-809-498
DOI:

https://doi.org/10.21949/1525534
Resource Type:

Research Paper
Geographical Coverage:

United States
Corporate Publisher:

United States. Department of Transportation. National Highway Traffic Safety Administration
Abstract:

Click It or Ticket (CIOT) is an intense, short duration, seat belt enforcement program which relies heavily on paid media to reach all motorists. Ten states that implemented CIOT during May 2002 were compared with four states that conducted belt use enforcement but with limited specific paid advertisement placement and four states that conducted enforcement but without specific paid advertisement placement. Belt use increased 8.6 percentage points averaged across the ten CIOT states; 2.7 percentage points across the four limited paid advertisement placement states; versus 0.5 percentage points across the four states using no specific paid advertisement placement. Phone and paper and pencil surveys verified that more drivers in the CIOT states were aware of the heightened enforcement than in the limited or so specific paid advertisement placement states. Belt use enforcement which is highly publicized through paid media can achieve a substantial increase in a state's overall belt rate. /Abstract from report summary page/
Format:

PDF
Funding:

DTNH22-99-D-25099
Download URL:

https://rosap.ntl.bts.gov/view/dot/1747/dot_1747_DS1.pdf
File Type:

[PDF - 2.58 MB]
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

urn:sha256:67267293db9c4c2a53ceb50af3f0f4c3c1dc38f440be59931184a8624af6dfe3

File Language:

English

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