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NHTSA Region IV Click It or Ticket campaign, May 2001
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    NTL-SAFETY AND SECURITY-Vehicle Design ; NTL-SAFETY AND SECURITY-Highway Safety ; NTL-SAFETY AND SECURITY-Human Factors ; NTL-PLANNING AND POLICY-Public Participation and Outreach
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    Scanned by Ecompex on April 13 2007

    During May 2001, all eight southeastern states in National Highway Traffic Safety Administration Region IV conducted "Click It or Ticket", an intensive belt use enforcement program. The objective of the present study was to evaluate the results of this first ever region-wide implementation. Enforcement summary statistics indicated that State and local police issued nearly 119,805 seat belt citations during a two-week period of enforcement. Motorist survey results indicated that 59% of motorists reported knowing "Click It or Ticket", 63% had heard about belt enforcement, and 25% had actually gone through a checkpoint by the end of the enforcement period. Survey results also indicated that paid advertisements made a substantial impression. Observational surveys indicated that belt use increased nine percentage points across the region. Increases were equal for white and non-white occupants and equal in urban and rural locations. Male and pick up truck occupant belt use increased slightly more compared to female and passenger car occupants. The nine percentage point increase in front seat occupant belt use across eight states with a population of more than fifty million people is expected to result in a substantial reduction in highway fatalities and serious injuries. /Abstract from report summary page/

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