NHTSA Region IV Click It or Ticket Campaign, May 2001

Solomon, M. G. (Mark Geoffrey); Preusser Research Group, Inc.

doi:10.21949/1525522

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NHTSA Region IV Click It or Ticket Campaign, May 2001

2002-01-01
By Solomon, M. G. (Mark Geoffrey)

[PDF-4.15 MB]

English

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Details:

Alternative Title:

National Highway Traffic Safety Administration Region IV CIOT campaign, May 2001;Evaluation of NHTSA's region IV click it or ticket campaign, May 2001;
Creators:

Solomon, M. G. (Mark Geoffrey)
Corporate Creators:

Preusser Research Group, Inc.
Corporate Contributors:

United States. Department of Transportation. National Highway Traffic Safety Administration
Subject/TRT Terms:

[+]

Campaigns Click It Or Ticket (CIOT) Evaluation And Assessment Impact Studies Manual Safety Belts Public Information Programs Safety Programs Seat Belt Usage
Publication/ Report Number:

DOT-HS-809-404
DOI:

https://doi.org/10.21949/1525522
Resource Type:

Research Paper
Geographical Coverage:

United States
Contracting Officer:

Cosgrove, Linda
Corporate Publisher:

United States. Department of Transportation. National Highway Traffic Safety Administration
Abstract:

During May 2001, all eight southeastern states in National Highway Traffic Safety Administration Region IV conducted "Click It or Ticket", an intensive belt use enforcement program. The objective of the present study was to evaluate the results of this first ever region-wide implementation. Enforcement summary statistics indicated that State and local police issued nearly 119,805 seat belt citations during a two-week period of enforcement. Motorist survey results indicated that 59% of motorists reported knowing "Click It or Ticket", 63% had heard about belt enforcement, and 25% had actually gone through a checkpoint by the end of the enforcement period. Survey results also indicated that paid advertisements made a substantial impression. Observational surveys indicated that belt use increased nine percentage points across the region. Increases were equal for white and non-white occupants and equal in urban and rural locations. Male and pick up truck occupant belt use increased slightly more compared to female and passenger car occupants. The nine percentage point increase in front seat occupant belt use across eight states with a population of more than fifty million people is expected to result in a substantial reduction in highway fatalities and serious injuries. /Abstract from report summary page/
Format:

PDF
Funding:

DTNH22-99-D-25099
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

[+]

urn:sha256:3eb8a8d933a977329e1ee5ea1ea317eb43e1e3e7f0deefe80df2e70a640d2c5c
Download URL:

https://rosap.ntl.bts.gov/view/dot/1734/dot_1734_DS1.pdf
File Type:

No Additional Files

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NHTSA Region IV Click It or Ticket Campaign, May 2001

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