Review of Risk Communication Strategies and Existing Occupant Protection Safety Messages: Supplemental Technical Report

Details

• Creators:
  Zakrajsek, Jennifer ; Eby, David W ; Molnar, Lisa J ; St Louis, Renee ; Zanier, Nicole ; Stanciu, Sergiu C. ; Elliott, Emma
• Corporate Creators:
  University of Michigan. Transportation Research Institute
• Corporate Contributors:
  United States. Department of Transportation. National Highway Traffic Safety Administration. Office of Behavioral Safety Research
• Subject/TRT Terms:
  • Behavior modification
  • Safety campaigns
  • Communication
  • Occupant protection devices
  • Seat belts
  • Seat belt use
• Publication/ Report Number:
  DOT HS 813 500
• Resource Type:
  Tech Report
• Geographical Coverage:
  United States
• Edition:
  Supplemental Technical Report
• Contracting Officer:
  Johnson, Kristie
• Corporate Publisher:
  United States. Department of Transportation. National Highway Traffic Safety Administration
• Abstract:
  This project included tasks designed to identify psychological and communication theory to support traffic safety campaigns, identify campaigns currently using theory, obtain information from States about current traffic safety campaigns, and create resources for States and local jurisdictions to aid them in appropriately applying effective, theory-based campaign approaches to prevent distracted and alcohol-impaired driving.
• Format:
  PDF
• Funding:
  DTNH2216-P-00102
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/70517/dot_70517_DS1.pdf
• File Type:
  [PDF - 521.30 KB]
• Collection(s):
  NHTSA - Behavioral Safety Research
• Main Document Checksum:
  urn:sha256:177ae3ae013a50a9d6e5c68a67bce1a270f486e91c7454168b62c5deef6a8ff8