Risk Communication Strategies and Existing Alcohol- Impaired and Distracted Driving Safety Messages [Traffic Tech]

Details

• Corporate Creators:
  United States. Department of Transportation. National Highway Traffic Safety Administration. Office of Behavioral Safety Research
• Subject/TRT Terms:
  • Behavior modification
  • Safety campaigns
  • Communication
  • Occupant protection devices
  • Seat belts
  • Seat belt use
• Publication/ Report Number:
  DOT HS 813 501
• Series:
  NHTSA BSR Traffic Tech
• Resource Type:
  Brief
• Geographical Coverage:
  United States
• Edition:
  Traffic Tech
• Corporate Publisher:
  United States. Department of Transportation. National Highway Traffic Safety Administration
• Abstract:
  This edition of Traffic Tech briefly describes a longer report as well as its supplemental appendix. Communication campaigns are widely used to promote traffic safety, safe driving practices and knowledge of traffic laws, and otherwise educate the public. One way campaigns could be improved is to use behavior change theories in campaign development. These theories have been developed to explain and understand how to change behavior. The present research focused on identifying theories observed in distracted driving and alcohol-impaired driving traffic safety media campaigns to further the understanding and implementation of theories in such campaigns.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/70516/dot_70516_DS1.pdf
• File Type:
  [PDF - 201.03 KB]
• Collection(s):
  NHTSA - Behavioral Safety Research
• Main Document Checksum:
  urn:sha256:b2396956f1143338631ab652e94614be0a7f5b9cfa1bd7da825137255c8527d7