United States Department of Transportation
i
Risk Communication Strategies and Existing Alcohol- Impaired and Distracted Driving Safety Messages [Traffic Tech]
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2023-09-01
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Series: NHTSA BSR Traffic Tech
[PDF-201.03 KB]
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Edition:Traffic Tech
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Abstract:This edition of Traffic Tech briefly describes a longer report as well as its supplemental appendix. Communication campaigns are widely used to promote traffic safety, safe driving practices and knowledge of traffic laws, and otherwise educate the public. One way campaigns could be improved is to use behavior change theories in campaign development. These theories have been developed to explain and understand how to change behavior. The present research focused on identifying theories observed in distracted driving and alcohol-impaired driving traffic safety media campaigns to further the understanding and implementation of theories in such campaigns.
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