Review of Risk Communication Strategies And Existing Alcohol-Impaired and Distracted Driving Safety Messages: Technical Report
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2023-09-01
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Corporate Contributors:United States. Department of Transportation. National Highway Traffic Safety Administration. Office of Research and Development ; United States. Department of Transportation. National Highway Traffic Safety Administration. Office of Off-Site Engineering ; John A. Volpe National Transportation Systems Center (U.S.)
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Edition:Final Report
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Abstract:This project included tasks designed to identify psychological and communication theory to support traffic safety campaigns, identify campaigns currently using theory, obtain information from States about current traffic safety campaigns, and create resources for States and local jurisdictions to aid them in appropriately applying effective, theory-based campaign approaches to prevent distracted and alcohol-impaired driving.
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