Queen City Metro Media Habits Study

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Queen City Metro Media Habits Study

1978-12-01
By Action Data, Inc.

File Language:

English

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Corporate Creators:

Action Data, Inc.
Corporate Contributors:

Southwest Ohio Regional Transit Authority ; United States. Department of Transportation. Urban Mass Transportation Administration
Subject/TRT Terms:

Data Collection Demographics Market Assessment Questionnaires Social Media Surveys Transit Riders
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

Southwest Ohio Regional Transit Authority
Abstract:

This report summarizes findings of Media Habits research conducted for Queen City Metro during November 1978. The purpose of this research is to profile media habits--television viewer ship, radio listenership, and newspaper readership--among current riders. The objective of this study is to provide media direction in order to more efficiently and effectively utilize QCM communication dollars.
Format:

PDF
Funding:

IT-09-0063
Collection(s):

US Transportation Collection
Main Document Checksum:

urn:sha-512:9a122ddcb930a7de11ecbd313cdc254cb5551c132124583b1f148e1009a1658a2a8f9d76a7e29633ea8b605922e38f58cd0ad60fa0b8a3094294649368755033
Download URL:

https://rosap.ntl.bts.gov/view/dot/92705/dot_92705_DS1.pdf
File Type:

[PDF - 10.87 MB ]

File Language:

English

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