The TxDOT Don't Mess With Texas Campaign 40th Anniversary: History, Benefits and Successes [Executive Summary]

Details

• Creators:
  Murphy, Mike ; Han, Zhe ; Gallun, Susanna ; Loftus-Otway, Lisa
• Corporate Creators:
  University of Texas at Austin. Center for Transportation Research
• Corporate Publisher:
  University of Texas at Austin. Center for Transportation Research
• Corporate Contributors:
  Texas Department of Transportation
• Subject/TRT Terms:
  • Campaigns
  • History
  • Demographics
  • Social impacts
  • Behavior
  • Social media
  • Measures of effectiveness
  • Litter
  • Traffic volume
  • Surveys
• Resource Type:
  Brief
• Geographical Coverage:
  United States ; Texas
• Description:
  In this study, two surveys were conducted with Texas' residents about the DMWT Campaign. Surveys were sent to over 9.4 million residents with 36,110 valid responses. Parents were asked to conduct a linked survey with their children under 18 about littering, resulting in 771 valid responses. Texas Resident Results •Very high level of awareness: 96.6%of adult respondents had heard of the DMWT slogan •Traditional and highly visible media are the primary way adult resident shear/learn about the DMWT slogan -billboards (70.9%), TV commercial (62.5%) and bumper stickers (42.8%) •80.6% of adult respondents understand the meaning of the DMWT slogan correctly. •For those adults who have heard the DMWT slogan, 92.0% reported the slogan was either very effective (32.4%) in prompting a conscious effort not to litter, or re-emphasized the importance of not littering (59.6%). •97.9% of youth (under 18) respondents know what littering is; 70.4% have heard of DMWT.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/94074/dot_94074_DS1.pdf
• File Type:
  [PDF - 294.09 KB]
• Collection(s):
  US Transportation Collection
• Main Document Checksum:
  urn:sha-512:e3410f110b5cdfb922efe70530077147bef19bff08e701e34317406942d6c1dd1ff61913562322642a2c9c19d44f880638aa08bf91eeccd4a6d4129b69692e13