Campbell, J., Enayati, S., Akenroye, T., Encarnacion, A., & Bagudam, S. (2025). Rural Transportation System Design for Omnichannel Healthcare (Report No. 25-1121-3002-104). University of Nebraska-Lincoln. Mid-America Transportation Center. https://rosap.ntl.bts.gov/view/dot/85154
Campbell, James, Shakiba Enayati, Temidayo Akenroye, Anthony Encarnacion, and Siddhanth Bagudam. Rural Transportation System Design for Omnichannel Healthcare. Report no. 25-1121-3002-104. University of Nebraska-Lincoln. Mid-America Transportation Center, 2025. https://rosap.ntl.bts.gov/view/dot/85154.
Campbell, James, et al. Rural Transportation System Design for Omnichannel Healthcare. University of Nebraska-Lincoln. Mid-America Transportation Center, 2025, Report no. 25-1121-3002-104, ROSA P. https://rosap.ntl.bts.gov/view/dot/85154.
This report investigates the deployment of Telehealth Kiosks (TKBs) as part of an omnichannel healthcare strategy to improve access and equity in rural areas. Using case studies from rural Missouri, the research integrates empirical data, discrete choice experiments, and optimization models to address critical barriers in healthcare accessibility. Travel time decay functions were calibrated to capture patient preferences for healthcare options, and these functions informed both continuous approximation and discrete optimization models to design optimal TKB networks. Key findings reveal the trade-offs between equity and efficiency, highlighting the importance of adaptive equity thresholds and strategic resource allocation. Practical implications for policymakers emphasize data-driven deployment strategies, scalable solutions, and leveraging emerging technologies. This study contributes a robust framework for designing equitable healthcare systems, offering insights to bridge access gaps in underserved rural regions.
Campbell, J., Enayati, S., Akenroye, T., Encarnacion, A., & Bagudam, S. (2025). Rural Transportation System Design for Omnichannel Healthcare (Report No. 25-1121-3002-104). University of Nebraska-Lincoln. Mid-America Transportation Center. https://rosap.ntl.bts.gov/view/dot/85154
Campbell, James, Shakiba Enayati, Temidayo Akenroye, Anthony Encarnacion, and Siddhanth Bagudam. Rural Transportation System Design for Omnichannel Healthcare. Report no. 25-1121-3002-104. University of Nebraska-Lincoln. Mid-America Transportation Center, 2025. https://rosap.ntl.bts.gov/view/dot/85154.
Campbell, James, et al. Rural Transportation System Design for Omnichannel Healthcare. University of Nebraska-Lincoln. Mid-America Transportation Center, 2025, Report no. 25-1121-3002-104, ROSA P. https://rosap.ntl.bts.gov/view/dot/85154.
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