Buckle Up Owensboro: Implementation and Evaluation of the 2015–2016 Seat Belt Campaign in Owensboro, Kentucky
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2020-11-01
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Edition:Final Report
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Abstract:This study evaluates the process, outcome, impact, and sustainability of the Buckle Up Owensboro program. NHTSA and the Owensboro, Kentucky, Police Department designed the program to include sustained routine seat belt enforcement and Seat Belt Coalition activities to spread awareness of the importance of seat belt use. The program ran from mid-October 2015 to mid-October 2016. The evaluation found increased observed seat belt use associated with the 12-month program. To determine if the program could be sustained, the research team collected process, outcome, and impact data for the 6-to-12-month period following the program. Data showed a decline in observed seat belt use as program activity levels decreased. While the program was successful at increasing observed seat belt use, the evaluation suggests higher levels of program activity are needed to sustain the effects on observed seat belt use than were implemented in the post-program period.
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