Buckle Up Owensboro: Implementation and Evaluation of the 2015–2016 Seat Belt Campaign in Owensboro, Kentucky

Retting, Richard; Carrick, Grady; Gillen, Cathy; Decina, Lawrence E.; Alonge, Mark A; Fischer, Pamela S; Bieski, Ashley; Lococo, Kathy H.

doi:10.21949/1525988

i

Buckle Up Owensboro: Implementation and Evaluation of the 2015–2016 Seat Belt Campaign in Owensboro, Kentucky

2020-11-01
By Retting, Richard ; Carrick, Grady ; Gillen, Cathy

File Language:

English

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Creators:

Retting, Richard ; Carrick, Grady ; Gillen, Cathy ; Decina, Lawrence E. ; Alonge, Mark A ; Fischer, Pamela S ; Bieski, Ashley ; Lococo, Kathy H.
Corporate Creators:

Sam Schwartz Engineering ; TransAnalytics, LLC ; Pam Fischer Consulting ; Highway Safety Network
Corporate Contributors:

United States. Department of Transportation. National Highway Traffic Safety Administration
Subject/TRT Terms:
Publication/ Report Number:

DOT HS 812 978
DOI:

https://doi.org/10.21949/1525988
Resource Type:

Tech Report
Geographical Coverage:

Kentucky ; United States
Edition:

Final Report
Contracting Officer:

Lemaster-Sandbank, Liza; Byrd, Mary T
Corporate Publisher:

United States. Department of Transportation. National Highway Traffic Safety Administration
Abstract:

This study evaluates the process, outcome, impact, and sustainability of the Buckle Up Owensboro program. NHTSA and the Owensboro, Kentucky, Police Department designed the program to include sustained routine seat belt enforcement and Seat Belt Coalition activities to spread awareness of the importance of seat belt use. The program ran from mid-October 2015 to mid-October 2016. The evaluation found increased observed seat belt use associated with the 12-month program. To determine if the program could be sustained, the research team collected process, outcome, and impact data for the 6-to-12-month period following the program. Data showed a decline in observed seat belt use as program activity levels decreased. While the program was successful at increasing observed seat belt use, the evaluation suggests higher levels of program activity are needed to sustain the effects on observed seat belt use than were implemented in the post-program period.
Format:

PDF
Funding:

DTNH22-14-R-00026 (Part 1) and DTNH22-14-C-00403 (Part 2)
Download URL:

https://rosap.ntl.bts.gov/view/dot/53887/dot_53887_DS1.pdf
File Type:

[PDF - 5.20 MB]
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

urn:sha256:7ae55a417df392f8b3d8060bb0c51b3202833cc62b7901e5b98876686c0af3e0

File Language:

English

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