Advanced traveler information services in rural tourism areas : Branson Travel and Recreational Information Program (Missouri) and Interstate 40 Traveler and Tourist Information System (Arizona)
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2000-06-30
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Alternative Title:ATIS in rural tourism areas;Traveler information services in rural tourism areas;
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Edition:Final report
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Abstract:The Branson Travel and Recreational Information Program (Branson TRIP) in Branson, Missouri, and the I-40 Traveler and Tourist Information System (I-40 TTIS) in northern Arizona are field operational tests (FOTs) being conducted through partnerships involving state and federal agencies and private organizations. The FOTs are funded in part by the National Advanced Rural Transportation Systems program. The focus of these FOTs is to provide the traveling public, especially tourists, with information about traffic and travel conditions national and state parks, local events and attractions, and accommodations. These tests will demonstrate the degree to which Advanced Traveler Information Systems (ATIS) can improve traveler mobility and access, relieve congestion, and stimulate economic development in rural tourism areas. Battelle has evaluated the Branson TRIP and I-40 TTIS under a contract with the U.S. Department of Transportation's ITS Joint Program Office. An overview of the common evaluation strategy is presented below. It is followed by a brief summary of the key results for each evaluation goal
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