Framing Livability: A Strategic and Creative Communication Approach to Improving Support for Public Transportation in Oregon

Morrison, Deborah; Shafer, Autumn; Lewman, Hannah; Lewis, Rebecca

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Framing Livability: A Strategic and Creative Communication Approach to Improving Support for Public Transportation in Oregon

2018-09-01
By Morrison, Deborah ; Shafer, Autumn ; Lewman, Hannah ; ...

File Language:

English

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Alternative Title:

Framing Livability a Strategic and Creative Communication Approach to Improving Support for Public Transportation in Oregon
Creators:

Morrison, Deborah ; Shafer, Autumn ; Lewman, Hannah ; Lewis, Rebecca
Corporate Creators:

University of Oregon ; University of Oregon. School of Planning, Public Policy and Management ; University of Oregon. School of Journalism and Communication
Corporate Contributors:

United States. Department of Transportation. University Transportation Centers (UTC) Program ; National Institute for Transportation and Communities (NITC)
Subject/TRT Terms:

Behavior Campaigns Climate Change Environment Greenhouse Gases Green Rider Land Use Planning Mixed Use Development Modal Shift Planning And Forecasting Public Transportation Ridership Strategic Communication Strategic Planning Sustainable Development Transit Campaigns Transit Oriented Development Transit Riders Urban Sprawl Livability
Publication/ Report Number:

NITC-RR-873
Resource Type:

Tech Report
Geographical Coverage:

United States;Oregon;Portland (Oregon)
Corporate Publisher:

National Institute for Transportation and Communities (NITC)
Abstract:

Livability of place is a central theme in developing concepts about transit ridership. In order to develop strategy for a compelling public communication campaign to increase transit ridership, this project frames the connections between livability and transit and offers a set of public campaign examples. A national survey taken of riders provides possible message strategies. With this information, a creative strategy team was tasked with developing a strategy for messaging and developed the Green Rider profile. Recommendations for creative direction and further study are offered.
Format:

PDF
Funding:

NITC-RR-873
Collection(s):

University Transportation Centers Transportation Resilience & Vulnerability Collection
Main Document Checksum:

urn:sha-512:e0f919940f3461ce1b8170925d49bcef322ef42f34a5853a0ba3b4b9b1d834b7f85dd31c2f3e6d30be3c28ae222bae2b547f5dfc45b82970844f899ba0cc1630
Download URL:

https://rosap.ntl.bts.gov/view/dot/37400/dot_37400_DS1.pdf
File Type:

[PDF - 6.68 MB ]

File Language:

English

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