Framing Livability: A Strategic and Creative Communication Approach to Improving Support for Public Transportation in Oregon

Morrison, Deborah; Shafer, Autumn; Lewman, Hannah; Lewis, Rebecca

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Framing Livability: A Strategic and Creative Communication Approach to Improving Support for Public Transportation in Oregon

2018-09-01
By Morrison, Deborah ; Shafer, Autumn ; Lewman, Hannah

File Language:

English

Details

Alternative Title:

Framing Livability a Strategic and Creative Communication Approach to Improving Support for Public Transportation in Oregon
Creators:

Morrison, Deborah ; Shafer, Autumn ; Lewman, Hannah ; Lewis, Rebecca
Corporate Creators:

University of Oregon ; University of Oregon. School of Planning, Public Policy and Management ; University of Oregon. School of Journalism and Communication
Corporate Contributors:

United States. Department of Transportation. University Transportation Centers (UTC) Program ; National Institute for Transportation and Communities (NITC)
Subject/TRT Terms:
Publication/ Report Number:

NITC-RR-873
Resource Type:

Tech Report
Geographical Coverage:

United States;Oregon;Portland (Oregon)
Corporate Publisher:

National Institute for Transportation and Communities (NITC)
Abstract:

Livability of place is a central theme in developing concepts about transit ridership. In order to develop strategy for a compelling public communication campaign to increase transit ridership, this project frames the connections between livability and transit and offers a set of public campaign examples. A national survey taken of riders provides possible message strategies. With this information, a creative strategy team was tasked with developing a strategy for messaging and developed the Green Rider profile. Recommendations for creative direction and further study are offered.
Format:

PDF
Funding:

NITC-RR-873
Download URL:

https://rosap.ntl.bts.gov/view/dot/37400/dot_37400_DS1.pdf
File Type:

[PDF - 6.68 MB]
Collection(s):

Transportation Resilience and Vulnerability Collection ; University Transportation Centers
Main Document Checksum:

urn:sha-512:e0f919940f3461ce1b8170925d49bcef322ef42f34a5853a0ba3b4b9b1d834b7f85dd31c2f3e6d30be3c28ae222bae2b547f5dfc45b82970844f899ba0cc1630

File Language:

English

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