Focus Groups on Traffic Safety Issues: Public Response to NCAP

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Focus Groups on Traffic Safety Issues: Public Response to NCAP

1993-08-23
By S.W. Morris & Company

File Language:

English

Details

Corporate Creators:

S.W. Morris & Company
Corporate Contributors:

United States. Department of Transportation. National Highway Traffic Safety Administration
Subject/TRT Terms:

Focus Groups Impact Tests Public Opinion Safety Equipment Traffic Safety
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

United States. Department of Transportation. National Highway Traffic Safety Administration
Abstract:

The objectives of this project are to: (1) assess, through the use of focus groups, vehicle-buyer perceptions, needs, and desires concerning the delivery and presentation of motor vehicle safety-performance data. This includes the existing frontal-mash test information and assessment of the public's desire for other crash test information e.g., side-impact performance; (2) identify the potential uses of NCAP information in vehicle selection; and (3.) gather preliminary information needed to plan an effective promotional campaign.
Format:

PDF
Funding:

DTNH22-90-C-07015
Collection(s):

US Transportation Collection
Main Document Checksum:

urn:sha-512:e2b755e33b0fd6f690e5540fbc8af9f3f8562d5822a142132e6d05a8b822f0cdd92c65feda2b630979d5c7149e15e3628bc77d6ed51693e0f45ad7371e789304
Download URL:

https://rosap.ntl.bts.gov/view/dot/33770/dot_33770_DS1.pdf
File Type:

[PDF - 4.26 MB ]

File Language:

English

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