Focus Groups on Traffic Safety Issues: Public Response to NCAP
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Focus Groups on Traffic Safety Issues: Public Response to NCAP

Filetype[PDF-4.26 MB]


English
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Details:

  • Corporate Creators:
    S.W. Morris & Company
  • Subject/TRT Terms:
  • Resource Type:
    Tech Report
  • TRIS Online Accession Number:
    860040
  • NTL Classification:
    NTL-SAFETY AND SECURITY-Human Factors
  • Abstract:
    The objectives of this project are to: (1) assess, through the use of focus groups, vehicle-buyer perceptions, needs, and desires concerning the delivery and presentation of motor vehicle safety-performance data. This includes the existing frontal-mash test information and assessment of the public's desire for other crash test information e.g., side-impact performance; (2) identify the potential uses of NCAP information in vehicle selection; and (3.) gather preliminary information needed to plan an effective promotional campaign.
  • Format:
    PDF
  • Funding:
    DTNH22-90-C-07015
  • Collection(s):
  • Main Document Checksum:
  • Download URL:
  • File Type:

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