Motivating Anti-DWI Behavior Using Existing Values

Details

• Alternative Title:
  Motivating anti-driving while intoxicated behavior using existing values
• Creators:
  Stewart, K. ; Taylor, E. ; Tippetts, S. ; Sole, C. ; Cohen, A.
• Corporate Creators:
  Pacific Institute for Research and Evaluation
• Corporate Contributors:
  United States. National Highway Traffic Safety Administration
• Subject/TRT Terms:
  • Drunk driving
  • Public opinion
  • Safety programs
  • Data collection
  • Focus groups
• Publication/ Report Number:
  DOT-HS-808-321 ; GPO-1995-715-784-82470 ; NTIS-PB96125356
• DOI:
  https://doi.org/10.21949/1525392
• Resource Type:
  Research Paper
• Geographical Coverage:
  United States
• Edition:
  Final report
• Contracting Officer:
  Berning, Amy
• Corporate Publisher:
  United States. National Highway Traffic Safety Administration
• Description:
  Despite progress in reducing alcohol-impaired crashes, the drunk driving problem will not be solved until changes are made in the public's beliefs and attitudes toward drinking and driving. We need to strengthen a social norm (standard of behavior) that says that people should not drive while impaired or let others do so. One way to do this is by using values that are already important to people and associating them with the anti-DWI norm. This will allow people to avoid impaired driving based on their own values, thus establishing a foundation for behavior that is more resistant to outside influence and change. Data were collected through in-depth discussions and focus groups with 18-29 year-old drivers who drink alcohol. Information was collected on those things which were most valued in respondents' lives, and the settings and situations in which their drinking and driving occurs. They were also asked whether countermeasures such as designated drivers are practical given their drinking and driving patterns. /Abstract from report summary page/
• Format:
  PDF
• Funding:
  DTNH22-91-C-07005
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/1602/dot_1602_DS1.pdf
• File Type:
  [PDF - 541.27 KB]
• Collection(s):
  NHTSA - Behavioral Safety Research
• Main Document Checksum:
  urn:sha256:beec1dbdf99b0dc4f819c834e115a2f9fa5b3101bb37f28d0d6307b347acf5ff