Understanding Public Opinion Regarding Transit in Southeast Michigan

Bernasconi, Claudia; Zhong, Xiaohui; Hanifin, Leo; Slowik, Linda; Owens, Megan; Mineta National Transit Research Consortium

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Understanding Public Opinion Regarding Transit in Southeast Michigan

2015-04-01
By Bernasconi, Claudia ; Zhong, Xiaohui ; Hanifin, Leo ; ...

[PDF-1.41 MB]

English

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Creators:

Bernasconi, Claudia ; Zhong, Xiaohui ; Hanifin, Leo ; Slowik, Linda ; Owens, Megan

Bernasconi, Claudia ; Zhong, Xiaohui ; Hanifin, Leo ; Slowik, Linda ; Owens, Megan Less -
Corporate Creators:

Mineta National Transit Research Consortium
Corporate Contributors:

United States. Dept. of Transportation. Office of the Assistant Secretary for Research and Technology ; University of Detroit Mercy ; Michigan. Dept. of Transportation. Office of Research Administration

United States. Dept. of Transportation. Office of the Assistant Secretary for Research and Technology ; University of Detroit Mercy ; Michigan. Dept. of Transportation. Office of Research Administration Less -
Subject/TRT Terms:

[+]

Cluster Analysis Commuters Demographics Public Opinion Public Relations Public Transit Public Transportation Regional Transportation Research Hub Society Socioeconomic Factors Surveys Traffic And Transport
Publication/ Report Number:

CA-MNTRC-14-1236 ; MNTRC Report 12-38

CA-MNTRC-14-1236 ; MNTRC Report 12-38 Less -
Resource Type:

Tech Report
Geographical Coverage:

Michigan ; United States

Michigan ; United States Less -
TRIS Online Accession Number:

01565282
Corporate Publisher:

Mineta National Transit Research Consortium
Abstract:

This study assesses the nature of public opinion in Southeast Michigan regarding regional transit and seeks to understand its relation to socio-demographic characteristics, political attitudes and orientations, and geographical characteristics of respondents. Results from the study were interpreted toward the identification of key recommendations for building a positive public opinion regarding transit in future transit initiatives in Southeast Michigan. A set of recommendations on how to enhance the success of future campaign initiatives and public opinion efforts for the Metro Detroit region and comparable regions is also provided. Key elements for such efforts include public education about transit, clarity about transit funds spending, accountability measures, and transparency of transit plans and decision-making processes. Specific recommendations for campaign messaging for Southeast Michigan are also included in this report.
Format:

PDF
Funding:

DTRT12-G-UTC21
Collection(s):

University Transportation Centers US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:57da9bf3060ba82f52938c51c0a88ed06bdd8e4c67aec575e13e9b64b9712222
Download URL:

https://rosap.ntl.bts.gov/view/dot/28829/dot_28829_DS1.pdf
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Understanding Public Opinion Regarding Transit in Southeast Michigan

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