Encouraging Alternative Transportation Behavior Among Baby Boomer
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2013-03-01
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TRIS Online Accession Number:01501348
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Edition:Final Report
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Abstract:The heavy reliance on single occupancy vehicles used by commuters is one of the most preventable contributors to the carbon footprint of campuses and communities. Besides technical innovations, behavior change is pivotal to reducing SOV (single occupancy vehicle) travel. This proposal addresses the NEUTC theme strategic management of disruptive change in transportation systems. It is designed to apply the Transtheoretical Model of Change (TTM) to baby boomer populations to improve transportation choices, help the environment, and the quality of life in campus communities. Given the tremendous success of TTM in other areas of behavior change this team has developed an innovative project, which can serve as a model for sustainable transportation for campuses and communities nationwide. The work presented here reflects the findings of a multi-year, multi-site interdisciplinary project designed to promote alternative/sustainable transportation and to encourage mode shift from single occupancy vehicle commuting to transit, carpooling, walking or biking. A study of faculty, staff and students at two public universities in the Northeast was designed to develop and test the methodology of applying the TTM to transportation behavior.
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