Expanding the Seat Belt Program Strategies Toolbox: A Starter Kit for Trying New Program Ideas

Thomas, F. Dennis; Blomberg, Richard D.; Korbelak, Kristopher T.; Fauchier, Charles M.; Dunlap and Associates, Inc.

doi:10.21949/1525902

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Expanding the Seat Belt Program Strategies Toolbox: A Starter Kit for Trying New Program Ideas

2016-10-01
By Thomas, F. Dennis ; Blomberg, Richard D. ; Korbelak, Kristopher T. ; ...

[PDF-1.52 MB]

English

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Details:

Creators:

Thomas, F. Dennis ; Blomberg, Richard D. ; Korbelak, Kristopher T. ; Fauchier, Charles M.

Thomas, F. Dennis ; Blomberg, Richard D. ; Korbelak, Kristopher T. ; Fauchier, Charles M. Less -
Corporate Creators:

Dunlap and Associates, Inc.
Corporate Contributors:

United States. National Highway Traffic Safety Administration. Office of Behavioral Safety Research
Subject/TRT Terms:

[+]

Advertising Behavior Modification Education Health Care Highway Safety Marketing Seat Belt Use Strategic Planning
Publication/ Report Number:

DOT HS 812 341, Report No. 284-1
DOI:

https://doi.org/10.21949/1525902
Resource Type:

Tech Report
Geographical Coverage:

United States
Edition:

Final report
Corporate Publisher:

United States. National Highway Traffic Safety Administration
Abstract:

The purpose of this research was to explore alternative strategies for increasing seat belt use. Researchers examined behavior change strategies proven effective in education, healthcare, advertising, and marketing, and they considered how these approaches could be applied to increase seat belt use. The result—this resource—is a starter kit containing ideas of varying levels of readiness for occupant protection programmers to take and build from to enrich seat belt programming across the country. The 5 strategies explored include High School Service-Learning Programs, Hospital Discharge Programs, Targeted Online Advertising, Online Learning/e-learning, and Product/Message Placement. States, local jurisdictions, and other safety organizations are encouraged to explore and further develop these promising strategies as part of their innovative highway safety program activities. Pilot efforts could help guide future development of these strategies to refine and maximize their potential for changing seat belt use behavior.
Format:

PDF
Funding:

DTNH22-11-D-00225, Task Order 3
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

[+]

urn:sha256:345fcef683ba4f317179bd567497068fa67a024f06d57d33007654503a333e85
Download URL:

https://rosap.ntl.bts.gov/view/dot/2083/dot_2083_DS1.pdf
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No Additional Files

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Expanding the Seat Belt Program Strategies Toolbox: A Starter Kit for Trying New Program Ideas

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