Expanding the Seat Belt Program Strategies Toolbox: A Starter Kit for Trying New Program Ideas [Traffic Tech]
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2016-10-01
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Series: NHTSA BSR Traffic Tech
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Abstract:The National Highway Traffic Safety Administration has just released a new resource for developing seat belt programs in the traffic safety community—Expanding the Seat Belt Program Toolbox: A Starter Kit for Trying New Program Ideas. Researchers examined strategies of behavior change proven effective in education, healthcare, advertising, and marketing, and considered application of these approaches to increase seat belt use. The result is this starter kit containing ideas of varying levels of readiness for occupant protection programmers to take and build from to enrich seat belt programming across the country. The 5 highlighted strategies selected among the 27 possibilities include High School Service-Learning Programs, Hospital Discharge Programs, Targeted Online Advertising, Online Learning/e-Learning, and Product/Message Placement. Five chapters explore these strategies. Each chapter begins with a subject matter expert’s historical account of the strategy and their description of how the strategy has worked in fields such as education and healthcare. The main feature of each chapter is the starter kit for pursuing use of the strategy to increase seat belt use. Researchers gathered guidance from the theoretical and practical foundations of each strategy and constructed resources to help program developers make informed decisions about the potential of each strategy in their seat belt programs. The strategies vary by readiness, as some require pilot testing, and others are much closer to implementation. This resource helps program developers take the first steps to pursue different ideas to expand their seat belt program toolboxes.
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