Expanding the Seat Belt Program Strategies Toolbox: A Starter Kit for Trying New Program Ideas
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2016-10-01
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TRIS Online Accession Number:01629462
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Edition:Final Report
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Abstract:The purpose of this research was to explore alternative strategies for increasing seat belt use. Researchers examined behavior change strategies proven effective in education, healthcare, advertising, and marketing, and they considered how these approaches could be applied to increase seat belt use. The result—this resource—is a starter kit containing ideas of varying levels of readiness for occupant protection programmers to take and build from to enrich seat belt programming across the country. The 5 strategies explored include High School Service-Learning Programs, Hospital Discharge Programs, Targeted Online Advertising, Online Learning/e-learning, and Product/Message Placement. States, local jurisdictions, and other safety organizations are encouraged to explore and further develop these promising strategies as part of their innovative highway safety program activities. Pilot efforts could help guide future development of these strategies to refine and maximize their potential for changing seat belt use behavior.
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