More Cops More Stops: Evaluation of a Combined Enforcement Program in Oklahoma and Tennessee

Nichols, James L.; Chaffe, Robert H. B.; Solomon, Mark G.; Preusser Research Group, Inc.

doi:10.21949/1525901

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More Cops More Stops: Evaluation of a Combined Enforcement Program in Oklahoma and Tennessee

2016-10-01
By Nichols, James L. ; Chaffe, Robert H. B. ; Solomon, Mark G.

[PDF-1.87 MB]

English

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Details:

Creators:

Nichols, James L. ; Chaffe, Robert H. B. ; Solomon, Mark G.

Nichols, James L. ; Chaffe, Robert H. B. ; Solomon, Mark G. Less -
Corporate Creators:

Preusser Research Group, Inc.
Contributors:

Byrd, Mary T.
Corporate Contributors:

United States. Department of Transportation. National Highway Traffic Safety Administration
Subject/TRT Terms:

[+]

Drunk Driving DUI High-visibility Enforcement HVE Paid Media Research Hub Safety Campaigns Seat Belt Use Speed Speeding Traffic Law Enforcement
Publication/ Report Number:

DOT HS 812 337
DOI:

https://doi.org/10.21949/1525901
Resource Type:

Tech Report
Geographical Coverage:

United States ; Oklahoma ; Tennessee

United States ; Oklahoma ; Tennessee Less -
Edition:

Final report
Corporate Publisher:

United States. Department of Transportation. National Highway Traffic Safety Administration
Abstract:

The More Cops More Stops (MCMS) high-visibility enforcement program was designed to address multiple traffic safety issues with one message and program effort. Impaired driving, seat belt, and speeding enforcement were conducted and advertised using the MCMS message from November 2011 to August 2013 in five designated market areas (DMAs) in Oklahoma and Tennessee. The total program included six waves of activity in each State. Two waves were standalone MCMS phases, while the other four MCMS phases accompanied Click It or Ticket (CIOT) or Drive Sober or Get Pulled Over (DSOGPO) statewide campaigns. The MCMS phases were associated with increased recognition of the MCMS slogan and in some cases with increases in awareness of general traffic enforcement. There was no overall increase in the perceived risk of a traffic stop. Although the overall program (i.e., MCMS plus statewide campaigns) likely had an impact on seat belt usage, observational surveys provided little evidence that the MCMS phases were associated with additional increases, above and beyond that associated with the statewide campaigns. The strongest evidence of overall program impact was found in Memphis, TN, where there was a statistically significant increase in daytime and nighttime usage that was greater than in the control area. In addition, there was a statistically significant overall program (MCMS plus statewide) decline in the percentage of drivers with positive breath alcohol concentrations (BrAC) on the roadway in Tennessee. While the evaluation did find some positive outcomes associated with the overall program (MCMS plus statewide), the evaluation found no evidence of MCMS being an effective tool for enhancing the effect of the CIOT and DSOGPO statewide campaigns.
Format:

PDF
Funding:

DTNH22-09-D-00133
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

[+]

urn:sha256:e2f3e5ed826e08ddcd6ddb605f1c0ba2a33507a563c1cde842960f63f22203c7
Download URL:

https://rosap.ntl.bts.gov/view/dot/2082/dot_2082_DS1.pdf
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More Cops More Stops: Evaluation of a Combined Enforcement Program in Oklahoma and Tennessee

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