Evaluation of a Rural Seat Belt Demonstration Program in Florida, Georgia, and Tennessee

Nichols, J. L.; Chaffe, R.; Solomon, M. G.; Tison, J.; Preusser Research Group, Inc.

doi:10.21949/1525793

Advanced Search

Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.

Search our Collections & Repository

Advanced Search
Custom Query

All these words:

For very narrow results

This exact word or phrase:

When looking for a specific result

Any of these words:

Best used for discovery & interchangable words

None of these words:

Recommended to be used in conjunction with other fields

Language:

Dates

Publication Date Range:

to

Document Data

Title:

Document Type:

Library

Collection:

Series:

People

Author:

Clear All

Query Builder

Query box

Clear All

For additional assistance using the Custom Query please check out our Help Page

i

Evaluation of a Rural Seat Belt Demonstration Program in Florida, Georgia, and Tennessee

2016-09-01
By Nichols, J. L. ; Chaffe, R. ; Solomon, M. G. ; ...

[PDF-1.62 MB]

English

Details You May Also Like

Details:

Creators:

Nichols, J. L. ; Chaffe, R. ; Solomon, M. G. ; Tison, J.

Nichols, J. L. ; Chaffe, R. ; Solomon, M. G. ; Tison, J. Less -
Corporate Creators:

Preusser Research Group, Inc.
Corporate Contributors:

United States. National Highway Traffic Safety Administration. Office of Behavioral Safety Research
Subject/TRT Terms:

[+]

Awareness Campaigns Demonstration Projects Evaluation Law Enforcement Mass Media Rural Areas Seat Belt Use
Publication/ Report Number:

DOT HS 812 328
DOI:

https://doi.org/10.21949/1525793
Resource Type:

Tech Report
Geographical Coverage:

Florida ; Georgia ; Tennessee

Florida ; Georgia ; Tennessee Less -
Corporate Publisher:

United States. National Highway Traffic Safety Administration. Office of Behavioral Safety Research
Abstract:

Three southeastern States initiated high-visibility enforcement campaigns to address lower seat belt use in their rural areas than in non-rural areas. Florida, Georgia, and Tennessee conducted four waves of intensified enforcement and media from November 2008 to May 2010. The May campaigns were conducted just prior to the national Click It or Ticket campaigns. Combining activity, awareness and usage data from all three States, there was a significant positive correlation between media expenditures and awareness of rural seat belt messages. Two awareness indices correlated highly with usage and achieved statistical significance: awareness of rural seat belt messages and perceived risk of a ticket for not buckling up. While the significant correlations between awareness measures and belt usage suggest that the message got through to drivers, comparison of changes in belt use in the RDP versus the control areas produced mixed results. Seat belt usage increased significantly in the targeted rural areas of all three States, but it also increased at about the same rate in the control areas in two of the States. Only Georgia provided evidence of a rate of increase in rural usage greater than experienced in the control area, which may have been partially due to the use and public awareness of checkpoints.
Format:

PDF
Funding:

DTNH22-06-D-0047
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

[+]

urn:sha256:4003b26bf545c803327ddf38f936abdc5ecb8f0d7dc8b50104a2c03f69bcf39f
Download URL:

https://rosap.ntl.bts.gov/view/dot/1975/dot_1975_DS1.pdf
File Type:

No Additional Files

More +

Evaluation of a Rural Seat Belt Demonstration Program in Florida, Georgia, and Tennessee

Details:

Supporting Files

You May Also Like