Evaluation of Kentucky's

Agent, Kenneth R.; Green, Eric R.; University of Kentucky Transportation Center

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Evaluation of Kentucky's "Buckle Up Kentucky : It's the Law & It's Enforced" 2004 campaign.

2004-07-01
By Agent, Kenneth R. ; Green, Eric R.

[PDF-190.12 KB]

English

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Creators:

Agent, Kenneth R. ; Green, Eric R.

Agent, Kenneth R. ; Green, Eric R. Less -
Corporate Creators:

University of Kentucky Transportation Center
Corporate Contributors:

Kentucky State Police
Subject/TRT Terms:

[+]

Before And After Studies Campaigns Evaluation Law Enforcement Mass Media Publicity Seat Belt Use Surveys
Publication/ Report Number:

KTC-04-18/KSP1-04-11
Resource Type:

Tech Report
Geographical Coverage:

Kentucky
Corporate Publisher:

University of Kentucky Transportation Center
Abstract:

The objective of this report was to document the results of the "Buckle Up Kentucky: It's the Law & It's Enforced" 2004 campaign in Kentucky. Data were also taken to document the change in usage after enactment of the primary enforcement law. The campaign involved a combination of earned media, paid media, and enforcement.

The evaluation of the campaign included documenting the activities associated with the program (publicity and enforcement) and evaluating the results. The evaluation involved conducting observations of seat belt usage at a sample of locations across the state, motorist surveys obtained at driver licensing locations, telephone surveys of drivers, and comparing the number of fatal and injury crashes during the enforcement period with previous years.
Format:

PDF
Collection(s):

US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:8871c961f8beec0c87b1e498374b2592d474d44567c381d21c4f98f20b317c8a
Download URL:

https://rosap.ntl.bts.gov/view/dot/21592/dot_21592_DS1.pdf
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Evaluation of Kentucky's "Buckle Up Kentucky : It's the Law & It's Enforced" 2004 campaign.

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