Niche marketing : opportunities for increasing short-and long-term transit ridership

Details

• Creators:
  Cronin, J. J. ; Mustard, W. A. ; Brady, M.
• Corporate Contributors:
  National Urban Transit Institute (U.S.) ; Florida State University. College of Business ; United States. Department of Transportation. University Transportation Centers (UTC) Program ; United States. Department of Transportation. Federal Transit Administration
• Subject/TRT Terms:
  • Market assessment
  • Market research
  • Marketing
  • Quality of service
  • Customer satisfaction
  • Public transit
  • Questionnaires
  • Public opinion
  • Customer satisfaction
  • Demographics
  More +
• Publication/ Report Number:
  NUTI-3-FSU4
• Resource Type:
  Research Paper
• Geographical Coverage:
  United States
• Corporate Publisher:
  Florida State University. College of Business
• Abstract:
  A study was undertaken by The Marketing Institute of the College of Business at Florida State University. Four niche efforts were investigated. The results of the study are presented in the collection of tables that follow. The analyses presented in the report are descriptive--the intent is to identify the general characteristics of transit users' evaluation of niche transit marketing strategies and their impact on transit use.
• Format:
  PDF
• Funding:
  DTRS 93-G-0019
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/15658/dot_15658_DS1.pdf
• File Type:
  [PDF - 5.12 MB]
• Collection(s):
  University Transportation Centers ; US Transportation Collection
• Main Document Checksum:
  urn:sha-512:0055b63c40ad57a086e0a8a278162b65bdae39323288dae983d96b0ec9169b9641641c9a85ff8663f921d87ae111680185d01fcc33345bd9a3a91c22738c7fda