The Development and Test of Urban and Rural Pedestrian Safety Messages
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1985-01-01
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Edition:Final report
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Abstract:The objective of this project was to identify, develop and produce public education messages for pedestrian safety. Pedestrian accident types and situations which had not been previously addressed through public education were selected. These included "riding toys," "Backing," "Ped Not in Road," "Visual Screens," "Intersection Dash," "Darts and Dashes," "School Bus," "Child Supervision," "Elderly," "Mail Box," and "Disabled Vehicle." Each type was analyzed to determine specific behavioral advice that could be adopted by pedestrians, parents or drivers and could be expected to reduce accidents. Prototype TV and radio scripts, pamphlets and posters were developed to carry this advice to identified target groups. These prototype media forms underwent focus group reaction testing. Three TV spots and a 15 minute in-class film were produced to finished form. The spots were targeted to adult pedestrians (Intersection Dash, :30 seconds), child pedestrians (Intersection Dash, :60 seconds) and children who play on riding toys (60 seconds). The in-class film was designed to follow the original Willy Whistle film and present more complex traffic situations to older children (7-14 years). /Abstract from report summary page/
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