Experimental Field Test of Proposed Pedestrian Safety Messages. Volume 1, Methods and Materials Development

Blomberg, Richard D.; Preusser, David F.; Hale, A. (Allen), 1938-; Leaf, W. A.

doi:10.21949/1525172

i

Experimental Field Test of Proposed Pedestrian Safety Messages. Volume 1, Methods and Materials Development

1983-11-01
By Blomberg, Richard D. ; Preusser, David F. ; Hale, A. (Allen), 1938-

File Language:

English

Details

Creators:

Blomberg, Richard D. ; Preusser, David F. ; Hale, A. (Allen), 1938- ; Leaf, W. A.
Corporate Creators:

Dunlap and Associates, inc.
Corporate Contributors:

United States. National Highway Traffic Safety Administration
Subject/TRT Terms:
Publication/ Report Number:

DOT-HS-806-521 ; ED83-5-1 ; NTIS-PB84211564
DOI:

https://doi.org/10.21949/1525172
Resource Type:

Research Paper
Geographical Coverage:

United States
Edition:

Final report
Corporate Publisher:

United States. National Highway Traffic Safety Administration
Abstract:

Author's abstract: A detailed re-analysis of available pedestrian accident data was utilized to define three sets of pedestrian safety public information and education (PI&E) messages. These messages were then produced and field tested. The objectives and theoretical background for the study are addressed in this Volume. The messages directed at child pedestrian accidents and using an animated character named "Willy Whistle" are covered in Volume II. Two sets of adult-oriented messages are the focus of Volume III. The child messages were successful in reducing pedestrian accidents in three test cities. The adult messages also yielded some positive results. It was concluded that these messages are viable pedestrian accident countermeasures. The success of these messages leads to the additional conclusion that PI&E, in general, can be an effective countermeasure modality for modifying simple behaviors if adequate exposure is obtained.
Format:

PDF
Funding:

DOT-HS-4-00952
Download URL:

https://rosap.ntl.bts.gov/view/dot/1389/dot_1389_DS1.pdf
File Type:

[PDF - 3.16 MB]
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

urn:sha256:6a3adb30da51608327054dcbe6d0a5df17438863c6303e107c2c97a4f183fedd

File Language:

English

ON THIS PAGE

Details

Found an issue?

Send us an email at:

publishinghd@cdc.gov

ROSA P serves as an archival repository of USDOT-published products including scientific findings, journal articles, guidelines, recommendations, or other information authored or co-authored by USDOT or funded partners. As a repository, ROSA P retains documents in their original published format to ensure public access to scientific information.