Off-Peak Ad Impact Study

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Off-Peak Ad Impact Study

1979-04-04
By Action Data, Inc.

File Language:

English

Details

Corporate Creators:

Action Data, Inc.
Corporate Contributors:

Southwest Ohio Regional Transit Authority ; United States. Department of Transportation. Urban Mass Transportation Administration
Subject/TRT Terms:

Advertising Campaigns Impact Studies Off Peak Periods Public Transit Questionnaires
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

Southwest Ohio Regional Transit Authority
Abstract:

This report summarizes findings from Off- Peak Advertising Impact Research conducted for Queen City Metro. The purpose of this research is to assess the impact of QCM's "off- peak" advertising campaign. Methodology, analytical framework, study findings, and media strategy implications are presented below. Data tables and the survey questionnaire are included in their respective sections of this report.
Format:

PDF
Collection(s):

US Transportation Collection
Main Document Checksum:

urn:sha-512:a8dae3f98421b26e0cdde33cd5219590605b668047c523eec27f4ac686f7609027b5f2c8d409cd5cc79f38ec440cddb77d5da59f673f503b08781cd5b91555b1
Download URL:

https://rosap.ntl.bts.gov/view/dot/92704/dot_92704_DS1.pdf
File Type:

[PDF - 8.46 MB ]

File Language:

English

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Details

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