United States Department of Transportation
ROSA P serves as an archival repository of USDOT-published products including scientific findings, journal articles, guidelines, recommendations, or other information authored or co-authored by USDOT or funded partners.
As a repository, ROSA P retains documents in their original published format to ensure public access to scientific information.
[PDF-10.44 MB]
Details:
-
Creators:
-
Corporate Creators:
-
Corporate Contributors:
-
Subject/TRT Terms:
-
Publication/ Report Number:
-
DOI:
-
Resource Type:
-
Geographical Coverage:
-
Corporate Publisher:
-
Abstract:The City of Spokane began a ticket incentive program in August 1981 as a means of increasing transit ridership during off-peak hours. Each time passengers boarded a bus, they could dispense a ticket which could be exchanged for discounts on goods and services at participating merchants. Discounted specials were advertised in a monthly discount booklet. The program ran for three years beginning in the downtown and expanding to suburban areas. Program hours also eventually expanded beyond the midday. A total of 247 merchants, who had the option of entering and exiting the program each month, participated. Passengers redeemed an average of 7900 tickets for good and services each month. Ridership in the midday increased by 5-12%; however, the possibility of causes other than the Mid-Day Rider Program cannot be ruled out. After May 1983, merchants had to pay for advertising space in the discount booklet. The program was unable to generate sufficient revenues from merchant contracts to run independently and the program was closed July 31, 1984.
-
Format:
-
Collection(s):
-
Main Document Checksum:
-
Download URL:
-
File Type:
