Promoting Sustainable Travel within Communities through Behavioral Interventions and Emerging Mobility Solutions

Anne, Viswa Sri Rupa; Kibria, Md Gulam; Peeta, Srinivas

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Promoting Sustainable Travel within Communities through Behavioral Interventions and Emerging Mobility Solutions

2025-04-01
By Anne, Viswa Sri Rupa ; Kibria, Md Gulam ; Peeta, Srinivas

File Language:

English

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Creators:

Anne, Viswa Sri Rupa ; Kibria, Md Gulam ; Peeta, Srinivas
Corporate Creators:

Center for Understanding Future of Travel Behavior and Demand (TBD) National University Transportation Center (UTC)
Corporate Contributors:

United States. Department of Transportation. University Transportation Centers (UTC) Program ; United States. Department of Transportation. Office of the Assistant Secretary for Research and Technology ; United States. Department of Transportation. Federal Highway Administration
Subject/TRT Terms:

Data Analysis Incentives Machine Learning Sustainable Transportation Travel Behavior
Resource Type:

Tech Report
Geographical Coverage:

United States
Edition:

Final Report, 2023-2024
Corporate Publisher:

Center for Understanding Future of Travel Behavior and Demand (TBD) National University Transportation Center (UTC)
Abstract:

This project investigates behavioral interventions and emerging mobility solutions to promote sustainable travel behavior. It focuses on a portfolio of behavioral interventions organized into two main strategies: (i) health- and environment-focused messaging to highlight the benefits of walking, biking, and transit, and (ii) gamification techniques such as badges and leaderboards to motivate behavior change through social engagement and goal achievement. These interventions were evaluated through two large-scale stated-preference surveys of over 8,949 U.S. travelers in total. Results showed that gain-framed messages emphasizing health and air quality improvements increased the appeal of sustainable modes, while gamified feedback mechanisms significantly enhanced motivation and engagement. In parallel, to enhance access to sustainable modes such as micromobility and ride sourcing, essential complements to behavioral interventions, the project initiated the development of optimization models to guide the strategic deployment of emerging mobility services. These models, which will be further advanced in Stage 2, provide the infrastructure planning needed to integrate behavioral and service-based strategies. The study concludes that combining behavioral interventions with improved access to sustainable mobility services offers a promising approach for advancing transportation sustainability. These findings can inform the development of incentive programs, mobile apps for promoting mode shift, and public education campaigns aimed at increasing the adoption of active and shared transportation modes.
Format:

PDF
Funding:

69A3552344815, 69A3552348320
Collection(s):

University Transportation Centers
Main Document Checksum:

urn:sha-512:e787bdb86ed870ab7209f20b4be221f016456537a57b9a644d03acd8df5d20a8277cf558eca1d47b7981218205603441173a6fb935359fa7efd7613effa0755d
Download URL:

https://rosap.ntl.bts.gov/view/dot/87065/dot_87065_DS1.pdf
File Type:

[PDF - 3.23 MB ]

File Language:

English

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