An Assessment of the Viva CalleSJ Event in San Jose [Research Brief]

Kos, Richard M.; Cohen, Adam

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An Assessment of the Viva CalleSJ Event in San Jose [Research Brief]

2024-12-01
By Kos, Richard M. ; Cohen, Adam

File Language:

English

Details

Creators:

Kos, Richard M. ; Cohen, Adam
Corporate Creators:

San Jose State University. College of Business. Mineta Transportation Institute
Corporate Publisher:

Mineta Transportation Institute
Corporate Contributors:

State of California SB1 2017/2018, Trustees of the California State University Sponsored Programs Administration ; United States. Department of Transportation. University Transportation Centers (UTC) Program ; United States. Department of Transportation. Office of the Assistant Secretary for Research and Technology
Subject/TRT Terms:
Publication/ Report Number:

2464
Resource Type:

Brief
Geographical Coverage:

California;United States
Edition:

Research Brief
Description:

The assessment of Viva CalleSJ 2024 employed a mixed-method approach, collecting data through surveys of participants, interviews with businesses, and observational analysis during the event. An intercept survey was distributed along the six-mile route to capture participants’ demographics, reasons for attending, travel modes, physical activity, spending patterns, and perceptions of the event. The survey, available in English, Spanish, and Vietnamese, yielded insights into participant demographics and engagement. Semi-structured interviews with business owners and city officials explored perspectives on the event’s planning, economic effects, and areas for improvement. Field observations assessed participant behaviors, engagement levels, and the use of space. Together, these methods offered a comprehensive evaluation of the community and economic impacts of Viva CalleSJ 2024.
Format:

PDF
Download URL:

https://rosap.ntl.bts.gov/view/dot/79370/dot_79370_DS1.pdf
File Type:

[PDF - 382.65 KB]
Collection(s):

University Transportation Centers
Main Document Checksum:

urn:sha-512:2121aa943abf74dcacc41ac584e26bedaeb0f359db8973514bea5181226c23f461eea43a449d79eef71ad95f0fd5a597bdcbeb7b156c2b1a2d70aab2d5a62857

File Language:

English

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