United States Department of Transportation
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Countermeasures That Work: An Introductory Resource for Rural Communities
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2024-07-01
[PDF-428.96 KB]
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Edition:Final Report
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Abstract:Rural America makes up 97% of the Nation’s land mass and as of 2020 was home to more than 66 million people, or 20% of the population. USDOT typically defines a rural area based on the community’s location in relation to a U.S. Census-designated urban area of certain populations. Regardless of definition, rural communities vary by geography and population among other things but have a few things in common—Rural roads are disproportionately affected by the ongoing traffic problems on our Nation’s roadways. While only 20% live in rural areas, the fatality rate per 100 million vehicle miles traveled in 2021 was 1.5 times higher in rural areas than in urban areas. Speeding, higher maximum speed limits, infrastructure and poor roadway conditions, and longer EMS response times may all affect rural communities more adversely than urban communities. NHTSA’s Countermeasures That Work: A Highway Safety Countermeasure Guide for State Highway Safety Offices, 11th edition, describes major strategies and countermeasures; summarizes their use, effectiveness, costs, and implementation time; and provides references to research summaries and studies. This report presents some of those many countermeasures specifically for use in rural communities.
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