Union Cab of Madison Cooperative Commute to Careers Program Evaluation, 2018–2019 [Policy Brief]
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2019-10-31
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Abstract:Despite decades of research and government investment in commute options for low-income workers, mobility barriers are still a major hindrance for low income workers and employers alike. In this case study, the authors analyze a traditional taxicab firm’s initiative to enter the employment transportation arena with a ride service. The business model proposes that employers and workers share the cost of the rides in order to sustainably operate without grant funding in the long term.
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