United States Department of Transportation
i
Outdoor Information Panels To Convey Real-Time Travel Information for Ridership Recovery
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2023-05-01
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[PDF-4.81 MB]
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Edition:Summary Report July 2023 [May 2021- July 2023]
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Abstract:The MBTA has launched an Outdoor Information Panel (OIP) program. This will update legacy outdoor advertising locations or add other strategic locations near major roadways through digitization, for which 25% of the playlists will have dedicated "set aside" time to deliver real-time travel information (RTTI). This project developed guidelines for determining the location, content, graphic design of OIPs and the cadence of RTTI, and provided new understandings of transit users’ and non-users’ potential transit use increases in response to OIPs for various trip purposes. More specifically, the research team first conducted a literature review regarding benefits of RTTI, RTTI provisions by other transit agencies, and changeable message sign (CMS) design guideline to provide the basis for subsequent interview and survey designs. After that, an online interview was conducted with a small number of participants to obtain preliminary insights that can guide the design of the subsequent survey questionnaire by narrowing down the large array of information contents. An online survey was then designed and randomly sampled households in the Great Boston Area (GBA) were recruited through postcards. The interview and survey included questions on participant demographics, travel experience, preferred real-time information content, location, graphic design and load, and potential behavioral changes in response to and perceived values of OIPs. Finally, recommendations were provided on the guidelines for deploying OIPs.
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