Gender Imbalance in the Plug-In Electric Vehicle Market Threatens to Slow Future Market Growth [Policy Brief]
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2018-05-01
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Abstract:Early sales and leases of plug-in electric vehicles (PEVs) appear to be skewed towards men.1 Data from California’s Clean Vehicle Rebate Project and reports from auto industry observers indicate the ratios of male-to-female buyers of PEVs were in the range of four-to-one to nearly six-toone during the period 2011 to 2014.2,3 This is alarming given the ratio of male-to-female buyers for the full vehicle market is about one-to-one and deviations usually favor more women than men.
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