Final Detailed Findings Report for Marketing Plan and Outreach Materials that Promote Pedestrian and Bicyclist Safety to Different Hispanic Populations in the United States
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Final Detailed Findings Report for Marketing Plan and Outreach Materials that Promote Pedestrian and Bicyclist Safety to Different Hispanic Populations in the United States

Filetype[PDF-156.98 KB]


English
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  • Corporate Creators:
    Science Applications International Corporation
  • Corporate Contributors:
    United States. Federal Highway Administration
  • Subject/TRT Terms:
  • Resource Type:
    Tech Report
  • Geographical Coverage:
    United States
  • Corporate Publisher:
    United States. Federal Highway Administration
  • Abstract:
    In the United States, 4,749 pedestrians were killed, and about 70,000 were injured in collisions with motor vehicles in the year 2003 (Traffic Safety Facts 2003: Pedestrians). An additional 622 pedalcyclists (mostly bicyclists) were killed, and 46,000 injured, in collisions with motor vehicles (Traffic Safety Facts 2003: Pedalcyclists). This means that every day, 318 pedestrians and bicyclists are injured and nearly 15 lose their lives. These grim statistics clearly indicate that pedestrian and bicycle safety is a national problem, with staggering human and economic costs. According to a 2004 report by the Center for Applied Research and The Media Network, an average of 545 Hispanic pedestrians and 79 Hispanic bicyclists are killed in crashes with motor vehicles every year. These numbers are likely to increase as the Hispanic population in the U.S. continues to increase. There is a clear need to include Hispanics as part of the target audience in any pedestrian/bicycle safety education program. With that need in mind, the Federal Highway Administration sponsored this project, "Marketing Plan and Outreach Materials that Promote Pedestrian and Bicyclist Safety to Different Hispanic Populations in the United States".
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