Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

Raynault, Eloisa; Pecheux, Kelley K.; Huang, Herman

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Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

2005-11-01
By Raynault, Eloisa ; Pecheux, Kelley K. ; Huang, Herman

File Language:

English

Details

Creators:

Raynault, Eloisa ; Pecheux, Kelley K. ; Huang, Herman
Corporate Creators:

United States. Federal Highway Administration
Contributors:

Redmon, Tamara
Corporate Contributors:

Science Applications International Corporation
Subject/TRT Terms:

Bicycle Safety Focus Groups Hispanics Marketing Pedestrian Safety Promotion
Publication/ Report Number:

FHWA-SA-05-024
Resource Type:

Tech Report
Geographical Coverage:

United States
Contracting Officer:

Redmon, Tamara
Corporate Publisher:

United States. Federal Highway Administration
Abstract:

This marketing plan, which uses available reference materials and additional research in the form of focus group session results, showcases a strategy for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States.
Format:

PDF
Funding:

DTFH61-03-D-00106
Collection(s):

Federal Highway Administration
Main Document Checksum:

urn:sha-512:b0b55ee9cb86c3ba2067f64a6d37f0fbba01c172f696ad8c2b555d238f848f491f3111568d5342dac8ca4fbce2fd8ef41175b7839a57bdc4dbf902d3874d8610
Download URL:

https://rosap.ntl.bts.gov/view/dot/42591/dot_42591_DS1.pdf
File Type:

[PDF - 1.45 MB ]

File Language:

English

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Details

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