Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

Raynault, Eloisa; Pecheux, Kelley K.; Huang, Herman; United States. Federal Highway Administration

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ROSA P serves as an archival repository of USDOT-published products including scientific findings, journal articles, guidelines, recommendations, or other information authored or co-authored by USDOT or funded partners. As a repository, ROSA P retains documents in their original published format to ensure public access to scientific information.

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Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

2005-11-01
By Raynault, Eloisa ; Pecheux, Kelley K. ; Huang, Herman

[PDF-1.45 MB]

English

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Details:

Creators:

Raynault, Eloisa ; Pecheux, Kelley K. ; Huang, Herman

Raynault, Eloisa ; Pecheux, Kelley K. ; Huang, Herman Less -
Corporate Creators:

United States. Federal Highway Administration
Contributors:

Redmon, Tamara
Corporate Contributors:

Science Applications International Corporation
Subject/TRT Terms:

[+]

Bicycle Safety Focus Groups Hispanics Marketing Pedestrian Safety Promotion
Publication/ Report Number:

FHWA-SA-05-024
Resource Type:

Tech Report
Geographical Coverage:

United States
Contracting Officer:

Redmon, Tamara
Corporate Publisher:

United States. Federal Highway Administration
Abstract:

This marketing plan, which uses available reference materials and additional research in the form of focus group session results, showcases a strategy for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States.
Format:

PDF
Funding:

DTFH61-03-D-00106
Collection(s):

Federal Highway Administration
Main Document Checksum:

[+]

urn:sha256:4e88ab79c2f655a7e9309b38164d8dc45ab52c96788a9af336f269f6c0a86b44
Download URL:

https://rosap.ntl.bts.gov/view/dot/42591/dot_42591_DS1.pdf
File Type:

No Additional Files

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Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

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Supporting Files

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