The Potential for Using Loyalty Rewards and Incentives Programs to Encourage Transit Ridership and Regional Transportation and Land Use Integration [Summary]

Ferrell, Christopher E.; San Jose State University. College of Business. Mineta Transportation Institute

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The Potential for Using Loyalty Rewards and Incentives Programs to Encourage Transit Ridership and Regional Transportation and Land Use Integration [Summary]

2019-12-01
By Ferrell, Christopher E.

[PDF-448.22 KB]

English

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Details:

Creators:

Ferrell, Christopher E.
Corporate Creators:

San Jose State University. College of Business. Mineta Transportation Institute
Corporate Contributors:

United States. Department of Transportation. University Transportation Centers (UTC) Program ; United States. Department of Transportation. Office of the Assistant Secretary for Research and Technology

United States. Department of Transportation. University Transportation Centers (UTC) Program ; United States. Department of Transportation. Office of the Assistant Secretary for Research and Technology Less -
Subject/TRT Terms:

[+]

Consumer Behavior Incentives Land Use Marketing Public Transit Ridership Smart Cards Transit Oriented Development Travel Behavior
Publication/ Report Number:

1797
Resource Type:

Brief
Geographical Coverage:

Montreal (Canada) ; San Francisco Bay Area ; Minnesota ; United States

Montreal (Canada) ; San Francisco Bay Area ; Minnesota ; United States Less -
Edition:

Summary
Corporate Publisher:

San Jose State University. College of Business. Mineta Transportation Institute
Abstract:

The initial inspiration for this research project came from the idea that transit smart cards could be used as a tool for increasing transit ridership, retail sales in transit-oriented developments (TODs) and eventually, increasing retail development in TODs.
Format:

PDF
Collection(s):

University Transportation Centers
Main Document Checksum:

[+]

urn:sha256:32310047c64c5abd054eecd44daa0d69e1c4a86f3fb432e175e45f914979bb37
Download URL:

https://rosap.ntl.bts.gov/view/dot/64578/dot_64578_DS1.pdf
File Type:

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The Potential for Using Loyalty Rewards and Incentives Programs to Encourage Transit Ridership and Regional Transportation and Land Use Integration [Summary]

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