The Potential for Using Loyalty Rewards and Incentives Programs to Encourage Transit Ridership and Regional Transportation and Land Use Integration [Summary]

Details

• Creators:
  Ferrell, Christopher E.
• Corporate Creators:
  San Jose State University. College of Business. Mineta Transportation Institute
• Corporate Contributors:
  United States. Department of Transportation. University Transportation Centers (UTC) Program ; United States. Department of Transportation. Office of the Assistant Secretary for Research and Technology
• Subject/TRT Terms:
  • Consumer behavior
  • Incentives
  • Land use
  • Marketing
  • Public transit
  • Ridership
  • Smart cards
  • Transit oriented development
  • Travel behavior
• Publication/ Report Number:
  1797
• Resource Type:
  Brief
• Geographical Coverage:
  Montreal (Canada);San Francisco Bay Area;Minnesota;United States
• Edition:
  Summary
• Corporate Publisher:
  San Jose State University. College of Business. Mineta Transportation Institute
• Abstract:
  The initial inspiration for this research project came from the idea that transit smart cards could be used as a tool for increasing transit ridership, retail sales in transit-oriented developments (TODs) and eventually, increasing retail development in TODs.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/64578/dot_64578_DS1.pdf
• File Type:
  [PDF - 448.22 KB]
• Collection(s):
  University Transportation Centers
• Main Document Checksum:
  urn:sha-512:04e71a7cca0884d670ed6e42b57c7c82558339217a08c1bf7823b79cf7fa9aa350f85177e76711d8517ae110e14ec58c8de709ee81100ac5de25b4c2a4abcd28