Transit Marketing in Pennsylvania: A Handbook of Effective Transit Marketing Aids: Revised Edition 1984

Details

• Corporate Creators:
  Peter-Muller Munk Association ; United States. Department of Transportation ; Bureau of Public Transit and Goods Movement Systems
• Corporate Contributors:
  Pennsylvania. Dept. of Transportation ; Fitzgerald Toole and Alden, Inc.
• Subject/TRT Terms:
  • Urban transit
  • Public transit
  • Marketing
  • Traffic managers
  • Handbooks
  • Mass transit
  • Public relations
  • Advertising
  • Managers
  • Guidelines
  More +
• Publication/ Report Number:
  DOT-T-89-03
• Resource Type:
  Manual
• Geographical Coverage:
  United States ; Pennsylvania
• Contracting Officer:
  Scheuring, George R.
• Corporate Publisher:
  United States. Department of Transportation
• Description:
  This Transit Marketing Handbook is targeted toward the smaller transit systems which generally have more limited resources for marketing efforts. The small transit systems usually do not have marketing experts on their staffs and therefore must rely upon outside agencies or marketing consultants to design their aids or conduct their programs. Often these agencies sell a service, which may or may not be appropriate to the transit system's marketing needs. With a better understanding of what has been effective and guidelines for developing fundamental marketing aids, the transit managers will be more self-reliant and cost effective in the production and application of these marketing aids for their programs.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/643/dot_643_DS1.pdf
• File Type:
  [PDF - 8.61 MB]
• Collection(s):
  FTA 50th Anniversary Collection
• Main Document Checksum:
  urn:sha256:63dbfc67161d3b4b420ecc8656e68cb5c2c3555b3e1d69ac2c1b4fa850146595