United States Department of Transportation
i
Transit Marketing in Pennsylvania: A Handbook of Effective Transit Marketing Aids: Revised Edition 1984
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1984-12-01
[PDF-8.61 MB]
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Abstract:This Transit Marketing Handbook is targeted toward the smaller transit systems which generally have more limited resources for marketing efforts. The small transit systems usually do not have marketing experts on their staffs and therefore must rely upon outside agencies or marketing consultants to design their aids or conduct their programs. Often these agencies sell a service, which may or may not be appropriate to the transit system's marketing needs. With a better understanding of what has been effective and guidelines for developing fundamental marketing aids, the transit managers will be more self-reliant and cost effective in the production and application of these marketing aids for their programs.
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