Marketing Manual for the Wisconsin Urban Transit Association

Wisconsin. Dept. of Transportation. Social Media Peer Exchange Planning Team

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Marketing Manual for the Wisconsin Urban Transit Association

1987-03-01
By Wisconsin. Dept. of Transportation. Social Media Peer Exchange Planning Team

[PDF-12.38 MB]

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English

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Details:

Alternative Title:

Wisconsin Transit System Marketing Manual
Corporate Creators:

Wisconsin. Dept. of Transportation. Social Media Peer Exchange Planning Team
Corporate Contributors:

United States. Department of Transportation
Subject/TRT Terms:

[+]

Advertising Manuals Marketing Marketing Research Public Transit Ridership Trends Urban Transit
Resource Type:

Tech Report
Geographical Coverage:

Wisconsin ; United States

Wisconsin ; United States Less -
Corporate Publisher:

United States. Department of Transportation
Abstract:

Marketing is an ongoing process, with decisions being made throughout the planning and implementation process. This manual will make the decisions easier, because you'll have a good understanding of the marketing tools available, the planning process, and actual advertising materials that can be localized for your use. Section II, Marketing Definitions and Activities, defines what marketing is all about and what elements make up the marketing mix
Format:

PDF
Collection(s):

FTA 50th Anniversary Collection
Main Document Checksum:

[+]

urn:sha256:d3acdb0cc6bdc90f04358038cf32f2e4fd0740400c3f18c1d4b2259f2e6f500e
Download URL:

https://rosap.ntl.bts.gov/view/dot/705/dot_705_DS1.pdf
File Type:

No Additional Files

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Marketing Manual for the Wisconsin Urban Transit Association

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