Case Study: Ohio Department of Transportation Freeway Safety Patrol Naming Rights Program
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2021-01-01
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Abstract:The Ohio Department of Transportation (ODOT) found unconventional ways to raise money to offset transportation budget shortfalls, one of which was, in 2014, to enter into a naming rights agreement with State Farm Insurance. Under this agreement State Farm advertises on ODOT vans that patrol highways to assist motorists. This program will raise as much as $8.65 million over 10 years, covering most of the cost of the Freeway Safety Patrol operations.
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