An Analysis of Motor Carrier Marketing Strategies, Information Technologies, and Productivity

McMullen, B. Starr; Oregon State University. Dept. of Economics

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An Analysis of Motor Carrier Marketing Strategies, Information Technologies, and Productivity

2003-07-01
By McMullen, B. Starr

[PDF-771.04 KB]

English

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Details:

Creators:

McMullen, B. Starr
Corporate Creators:

Oregon State University. Dept. of Economics
Corporate Contributors:

Transportation Northwest Regional Center X (TransNow) (UTC) ; United States. Department of Transportation. University Transportation Centers (UTC) Program

Transportation Northwest Regional Center X (TransNow) (UTC) ; United States. Department of Transportation. University Transportation Centers (UTC) Program Less -
Subject/TRT Terms:

[+]

Economic Efficiency Information Technology Marketing Motor Carriers Productivity Trucking
Publication/ Report Number:

TNW2003-03
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

University of Washington. University Transportation Center for Region 10
Abstract:

A Malmquist Index is used to measure productivity and efficiency for U.S. general freight motor carriers in the 1990s. The investigator examines the relationship between these efficiency measures and the marketing strategies chosen by individual carriers. A newly available data set that includes both information on marketing strategy and the information technologies that each carrier has adopted is used. The analysis also determines which of the newly adopted information technologies used by trucking firms have led to the largest increases in productivity.
Format:

PDF
Funding:

DTRS99-G-0010
Collection(s):

University Transportation Centers
Main Document Checksum:

[+]

urn:sha256:fe88f23151bf1eb2c8cf945d11a0ea85e88d1bdad5461ca765645cbca66eb50b
Download URL:

https://rosap.ntl.bts.gov/view/dot/63138/dot_63138_DS1.pdf
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An Analysis of Motor Carrier Marketing Strategies, Information Technologies, and Productivity

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