An Analysis of Motor Carrier Marketing Strategies, Information Technologies, and Productivity

Details

• Creators:
  McMullen, B. Starr
• Corporate Creators:
  Oregon State University. Dept. of Economics
• Corporate Contributors:
  Transportation Northwest Regional Center X (TransNow) (UTC) ; United States. Department of Transportation. University Transportation Centers (UTC) Program
• Subject/TRT Terms:
  • Economic efficiency
  • Information technology
  • Marketing
  • Motor carriers
  • Productivity
  • Trucking
• Publication/ Report Number:
  TNW2003-03
• Resource Type:
  Tech Report
• Geographical Coverage:
  United States
• Corporate Publisher:
  University of Washington. University Transportation Center for Region 10
• Abstract:
  A Malmquist Index is used to measure productivity and efficiency for U.S. general freight motor carriers in the 1990s. The investigator examines the relationship between these efficiency measures and the marketing strategies chosen by individual carriers. A newly available data set that includes both information on marketing strategy and the information technologies that each carrier has adopted is used. The analysis also determines which of the newly adopted information technologies used by trucking firms have led to the largest increases in productivity.
• Format:
  PDF
• Funding:
  DTRS99-G-0010
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/63138/dot_63138_DS1.pdf
• File Type:
  [PDF - 771.04 KB]
• Collection(s):
  University Transportation Centers
• Main Document Checksum:
  urn:sha256:fe88f23151bf1eb2c8cf945d11a0ea85e88d1bdad5461ca765645cbca66eb50b