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Developing a Feasible Business Model for Expanding the EV Market to Lower Income Californians
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2022-07-01
[PDF-3.23 MB]
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Abstract:Electric vehicles (EVs) are a valuable tool in addressing the climate and energy challenges placed on our transportation systems. However, while national and international market shares of EVs have been rising with exponential rates, access to EVs of low- income populations has been significantly slower. This research developed a business model for expanding the EV market to low-income Californians. The team developed the model from qualitative data from various stakeholders, including Electric and Solar Companies, Professional and Community-Based Organizations, State Agencies, research institutions, and more, which enabled insights regarding various barriers that hinder the adoption of EVs. The team also used a state-wide survey to understand the barriers from the point of view of lower income Californians. The business model created from this data can be inistrators, policy makers, and social emprises to mitigate the barriers faced by low-income Californians the EV market.
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