Value Capture: Naming Rights

United States. Federal Highway Administration. Office of Innovative Program Delivery

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Value Capture: Naming Rights

2017-01-01
By United States. Federal Highway Administration. Office of Innovative Program Delivery

[PDF-306.18 KB]

English

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Details:

Corporate Creators:

United States. Federal Highway Administration. Office of Innovative Program Delivery
Contributors:

Bishop, Thay
Subject/TRT Terms:

[+]

Improvements Land Values Value Capture
Resource Type:

Brief
Geographical Coverage:

United States
Corporate Publisher:

United States. Federal Highway Administration. Office of Innovative Program Delivery
Abstract:

Naming rights generate revenue by selling the right to name transportation assets to the private sector. Naming rights are an alternative means to generate revenue for transportation agencies that are looking for new sources of funding other than taxes and fees. One of the most common examples of selling naming rights is within the context of professional sports. Because most professional sports arenas, stadiums, fields, and tracks are publicly owned, there are many instances where they have been renamed by banking, telecom communications, and other private firms. For example, MetLife, Inc. pays $16 million per year to name the football stadium used by the New York Giants and New York Jets, and Citibank and AT&T each pay $20 million per year for the stadiums used by the New York Mets and the Dallas Cowboys, respectively.
Format:

PDF
Collection(s):

Federal Highway Administration
Main Document Checksum:

[+]

urn:sha256:e7d2d0514e62409c6ed07a5d680053bd09a8d4f46031a2c1ab4442a9da3a16ea
Download URL:

https://rosap.ntl.bts.gov/view/dot/55663/dot_55663_DS1.pdf
File Type:

No Additional Files

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Value Capture: Naming Rights

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