Value Capture: Naming Rights

Details

• Corporate Creators:
  United States. Department of Transportation. Federal Highway Administration. Office of Innovative Program Delivery
• Contributors:
  Bishop, Thay
• Subject/TRT Terms:
  • Value capture
  • Improvements
  • Land values
• Resource Type:
  Brief
• Geographical Coverage:
  United States
• Corporate Publisher:
  United States. Department of Transportation. Federal Highway Administration. Office of Innovative Program Delivery
• Abstract:
  Naming rights generate revenue by selling the right to name transportation assets to the private sector. Naming rights are an alternative means to generate revenue for transportation agencies that are looking for new sources of funding other than taxes and fees. One of the most common examples of selling naming rights is within the context of professional sports. Because most professional sports arenas, stadiums, fields, and tracks are publicly owned, there are many instances where they have been renamed by banking, telecom communications, and other private firms. For example, MetLife, Inc. pays $16 million per year to name the football stadium used by the New York Giants and New York Jets, and Citibank and AT&T each pay $20 million per year for the stadiums used by the New York Mets and the Dallas Cowboys, respectively.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/55663/dot_55663_DS1.pdf
• File Type:
  [PDF - 306.18 KB]
• Collection(s):
  Federal Highway Administration
• Main Document Checksum:
  urn:sha-512:f088614b304a72639cb29a458fa4b7ead5418f810046b86e1847e4f2772924a4d85a2bbe36efbbb0294b6e429842e560aac50291079bfd918f276193b2aa8247