The purpose of this manual is to assist local shared-ride taxi systems in preparing and implementing marketing programs for your systems. Keeping in mind that transit marketing may be a means to many ends (increasing ridership, building community support or expanding public influence), the manual explains the process that can be used to focus and develop a marketing plan that will be appropriate and effective for your service, in your community.
The objectives are: 1) Develop and apply alternative multivariate modeling methodologies for analyzing the spatiotemporal dependence patterns both wit...
This report is a follow up study of a comprehensive 2008 report of the St. Louis area taxi and limousine services. A major objective of this study is ...
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