Marketing Manual for Shared-Ride Taxi Systems in Wisconsin

Knapp, Sue F.

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Marketing Manual for Shared-Ride Taxi Systems in Wisconsin

1987-02-04
By Knapp, Sue F.

File Language:

English

Details

Creators:

Knapp, Sue F.
Corporate Creators:

Ecosometrics, Inc. ; Wisconsin. Dept. of Transportation.
Corporate Contributors:

United States. Dept. of Transportation. Office of the Secretary
Subject/TRT Terms:

Community Manuals Marketing Marketing Guidelines Ridesharing Shared Vehicles Taxicabs Taxis Taxi Services Vehicle Sharing
Resource Type:

Tech Report
Geographical Coverage:

United States ; Wisconsin
Corporate Publisher:

United States. Dept. of Transportation. Office of the Secretary
Abstract:

The purpose of this manual is to assist local shared-ride taxi systems in preparing and implementing marketing programs for your systems. Keeping in mind that transit marketing may be a means to many ends (increasing ridership, building community support or expanding public influence), the manual explains the process that can be used to focus and develop a marketing plan that will be appropriate and effective for your service, in your community.
Format:

PDF
Collection(s):

FTA 50th Anniversary Collection
Main Document Checksum:

urn:sha256:3547348993703d4251f4959052b1ff3d63574efe749031c383e8547529ac28fe
Download URL:

https://rosap.ntl.bts.gov/view/dot/526/dot_526_DS1.pdf
File Type:

[PDF - 5.61 MB ]

File Language:

English

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Details

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