Case Studies of Market Research for Three Transportation Communication Products

Parish, T. R.; John A. Volpe National Transportation Systems Center (U.S.); United States. Federal Highway Administration. Office of Policy

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Case Studies of Market Research for Three Transportation Communication Products

1994-03-01
By Parish, T. R.

[PDF-595.09 KB]

English

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Details:

Creators:

Parish, T. R.
Corporate Creators:

John A. Volpe National Transportation Systems Center (U.S.) ; United States. Federal Highway Administration. Office of Policy

John A. Volpe National Transportation Systems Center (U.S.) ; United States. Federal Highway Administration. Office of Policy Less -
Corporate Contributors:

United States. Federal Highway Administration. Office of Policy Development
Subject/TRT Terms:

[+]

Advanced Traveler Information Systems Or ATIS Automated Toll Collection Automated Vehicle Identification Or AVI Automated Vehicle Location Or AVL Automatic Vehicle Identification Automatic Vehicle Location Case Studies Cellular Telephones Intelligent Transportation Systems Intelligent Vehicle Intelligent Vehicles Market Research Private Enterprise
Resource Type:

Tech Report
Geographical Coverage:

United States
TRIS Online Accession Number:

00728582
OCLC Number:

41345554
Corporate Publisher:

United States. Dept. of Transportation. Research and Special Programs Administration
Abstract:

This report completes a two-part project in support of the Volpe Center program, “Public Acceptance and Markets for Various IVHS Services.” The first report, “A Primer on Marketing Research,” provides an overview of the research approaches and methods used by the private sector to assess potential market response to new and innovative products. This second report builds on the first by presenting case studies which describe the actual approach and methods used to assess the market for three innovative transportation communications products. In combination, these two reports illustrate some of the market related complexities which confront new “high tech” products of unproven consumer utility.
Format:

PDF
Collection(s):

ITSJPO Digital Library Volpe Center
Main Document Checksum:

[+]

urn:sha256:7576ace882d84d220afb912bb05390b77b18ba92dc791933a8a28868588e4c3a
Download URL:

https://rosap.ntl.bts.gov/view/dot/4318/dot_4318_DS1.pdf
File Type:

No Additional Files

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Case Studies of Market Research for Three Transportation Communication Products

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