Case Studies of Market Research for Three Transportation Communication Products

Details

• Creators:
  Parish, T. R.
• Corporate Creators:
  John A. Volpe National Transportation Systems Center (U.S.) ; United States. Federal Highway Administration. Office of Policy
• Corporate Contributors:
  United States. Federal Highway Administration. Office of Policy Development
• Subject/TRT Terms:
  • Intelligent transportation systems
  • Intelligent vehicles
  • Market research
  • Case studies
  • Private enterprise
  • Cellular telephones
  • Automated toll collection
  • Automatic vehicle identification
  • Automatic vehicle location
  • Automated Vehicle Identification or AVI
  More +
• Resource Type:
  Tech Report
• Geographical Coverage:
  United States
• TRIS Online Accession Number:
  00728582
• OCLC Number:
  41345554
• Corporate Publisher:
  United States. Dept. of Transportation. Research and Special Programs Administration
• Abstract:
  This report completes a two-part project in support of the Volpe Center program, “Public Acceptance and Markets for Various IVHS Services.” The first report, “A Primer on Marketing Research,” provides an overview of the research approaches and methods used by the private sector to assess potential market response to new and innovative products. This second report builds on the first by presenting case studies which describe the actual approach and methods used to assess the market for three innovative transportation communications products. In combination, these two reports illustrate some of the market related complexities which confront new “high tech” products of unproven consumer utility.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/4318/dot_4318_DS1.pdf
• File Type:
  [PDF - 595.09 KB]
• Collection(s):
  Volpe Center ; ITSJPO Digital Library
• Main Document Checksum:
  urn:sha256:7576ace882d84d220afb912bb05390b77b18ba92dc791933a8a28868588e4c3a