United States Department of Transportation
i
National evaluation of the SafeTrip-21 initiative I-95 corridor coalition test bed : final evaluation report, providing multi-modal travel information to airport users.
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2010-12-30
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[PDF-5.94 MB]
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Alternative Title:National evaluation of the SafeTrip-21 initiative;I-95 corridor coalition test bed;Final evaluation report : providing multi-modal travel information to airport users.;
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NTL Classification:NTL-AVIATION-Airports and Facilities
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Abstract:The purpose of this document is to present the findings of the national evaluation of the I-95 Corridor Coalition’s Airport Ground Transport Travel Information project, one element of the I-95 Test Bed conducted under the USDOT’s SafeTrip-21 Initiative. The Airport Ground Transport Travel Information Project is a system which was designed to provide trip planning information via a website, mobile website, and airport kiosk, for individuals traveling to or from BWI airport. The goal of the evaluation was to assess this application of the I-95 test bed by looking at website usage and user’s perceptions of the accuracy and usefulness of the website, by analyzing changes in airport ground transportation mode usage, and by understanding the technical and institutional issues associated with making airport ground transport information available to the public. The evaluation found that targeted marketing efforts were effective in spurring visits to the website, and that severe weather events similarly drove up website usage. With nearly 90 percent of users having only visited the website one time, there were very few regular or return users of the website. This may be an indicator that air travelers do not need this type of information very often or more than once, or that those who travel less often, and who are therefore not as familiar with the airport and the various travel options there, perceive more value in the information. Survey respondents seemed to be satisfied with the website overall. The large majority of respondents agreed that the website provided them with the information that they were looking for, that the website was well organized, that it was easy for them to find what they were looking for, and that it has improved their impression of BWI airport. Some respondents, however, did report encountering problems or frustrations while using the website and some did not feel that the information presented on the website is accurate. The large majority of respondents agreed that the information provided is very valuable information to have prior to traveling to/from BWI airport and that other major airports across the country should provide this type of information. The website did succeed in informing some users of new travel options for getting to/from BWI airport. Approximately one-third of respondents reported that the website informed them of a new or better travel option and nearly half of respondents felt that they would be very likely to use a travel option that they learned about from the website. From an institutional perspective, much can be learned from this pioneering effort to deploy a multi-modal traveler information system that includes deploying a kiosk in an airport environment. Due to the fact that the kiosk is not staffed, it is critical that the system requirements address how the system will function during non-normal operating modes to reduce the likelihood for failures (or to at least reduce down-time if failures occur). It is important to identify all potential stakeholders early on and also to establish a formal written agreement or memorandum of understanding between all involved parties, most importantly those who will maintain the unit.
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