Communication Strategies for State Transportation Research Programs Volume I of IV: Why Worry About Communication?
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Published Date:2005-01-01
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Language:English
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TRIS Online Accession Number:1390010
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Abstract:This study’s objectives were as follows: 1. Seek out and obtain feedback from DOT constituents (i.e., other state Research Offices, traveling public, political entities, researchers, contractors, other DOT offices) to ultimately enhance their awareness of and communication with the Research Office; 2. Develop an efficient, resource-appropriate strategic communication plan based on high-quality data that can be readily implemented within the existing DOT organizational structure and that supports ODOT’s overall mission and goals; and, 3. Develop a strategic communication template that can be adapted for use by other state DOTs
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