United States Department of Transportation
i
Communication Strategies for State Transportation Research Programs [4 Volumes]
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2005-07-01
[PDF-21.24 MB]
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Alternative Title:Communication Strategies for State Transportation Research Programs (4 Volumes) Volume I of IV: Why Worry About Communication?;Volume II: Internal ODOT Constituent Surveys;Volume III: External ODOT Constituent Surveys;Volume IV: External ODOT Constituent Surveys;
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Abstract:There are four volumes, or distinct reports, in this single PDF file. They are: Volume I of IV: Why Worry About Communication?; Volume II: Internal ODOT Constituent Surveys; Volume III: External ODOT Constituent Surveys; Volume IV: External ODOT Constituent Surveys.
This study’s objectives were as follows: 1. Seek out and obtain feedback from DOT constituents (i.e., other state Research Offices, traveling public, political entities, researchers, contractors, other DOT offices) to ultimately enhance their awareness of and communication with the Research Office; 2. Develop an efficient, resource-appropriate strategic communication plan based on high-quality data that can be readily implemented within the existing DOT organizational structure and that supports ODOT’s overall mission and goals; and, 3. Develop a strategic communication template that can be adapted for use by other state DOTs
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