Evaluation of Teen Seat Belt Demonstration Projects in Louisiana, Mississippi, New Mexico, and Texas

Details

• Creators:
  Nichols, J. L. ; Haire, E. ; Elliot, K. ; Solomon, M.
• Corporate Creators:
  Preusser Research Group, Inc.
• Corporate Contributors:
  United States. National Highway Traffic Safety Administration ; United States. National Highway Traffic Safety Administration. Office of Behavioral Safety Research
• Subject/TRT Terms:
  • Teenage drivers
  • Seat belt use
  • Law enforcement
  • Mass media
  • Demonstration projects
  • Teens
  • seat belts
  • demonstration project
  • media
  • enforcement
  More +
• Publication/ Report Number:
  DOT HS 812 464
• DOI:
  https://doi.org/10.21949/1525946
• Resource Type:
  Tech Report
• Geographical Coverage:
  United States ; Louisiana ; Mississippi ; New Mexico ; Texas
• Corporate Publisher:
  United States. National Highway Traffic Safety Administration
• Abstract:
  Four States in NHTSA’s Region 6 began multi-wave teen seat belt demonstration projects in May 2009. They conducted four waves of paid media and law enforcement activities over the following year. Two of these waves were conducted immediately prior to statewide Click It or Ticket (CIOT) seat belt mobilizations (May 2009 and May 2010), and two were conducted independent of CIOT mobilizations. Enforcement and media indices indicated that these were strong programs. Awareness surveys conducted in three of the States indicated that media efforts and law enforcement agencies successfully reached the teen population in two States (Mississippi and Texas). Teen seat belt use increased in all four States, but only in Mississippi did teen belt use increase substantially more in the program than control area. The results of this evaluation were similar to those found in previous teen-focused demonstrations in Colorado and Nevada (see DOT HS 811 518).
• Format:
  PDF
• Funding:
  DTNH22-06-D-00047, Task Order 0002
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/36730/dot_36730_DS1.pdf
• File Type:
  [PDF - 872.82 KB]
• Collection(s):
  NHTSA - Behavioral Safety Research
• Main Document Checksum:
  urn:sha256:8b30889a7d690e3fb78965d3b6176ce6b18016421503f2e4783859636e85a99a