Changing attitudes toward sustainable transportation: The impact of meta-arguments on persuasion

Sanbonmatsu, David M.; Strayer, David L.

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Changing attitudes toward sustainable transportation: The impact of meta-arguments on persuasion

2017-08-01
By Sanbonmatsu, David M. ; Strayer, David L.

File Language:

English

Details

Creators:

Sanbonmatsu, David M. ; Strayer, David L.
Corporate Creators:

University of Utah. Department of Psychology
Corporate Contributors:

National Institute for Transportation and Communities ; United States. Federal Highway Administration ; University Transportation Centers Program (U.S.)
Subject/TRT Terms:
Publication/ Report Number:

NITC-RR-801
Resource Type:

Tech Report
Geographical Coverage:

United States
Edition:

Final Report 09/01/2014 - 06/30/2016
Corporate Publisher:

National Institute for Transportation and Communities
Abstract:

An experiment tested the effects of both communications about the functions of an attitude and communications about the functions of an attitude object on persuasion. Participants received a conventional message about the benefits of public transportation, a message about the benefits of positive public transportation attitudes, or a control message. Meta-arguments about the functions of attitudes led to more favorable evaluations and stronger intentions to use public transportation. These effects were moderated by the political and environmental orientation of participants. Surprisingly, the conventional message was not persuasive. The research is novel in showing that the communication of the functions of a particular attitudinal position can change attitudes. Our findings broaden the arsenal of arguments that policymakers, environmentalists, and educators can use to change attitudes toward sustainable transportation.
Format:

PDF
Funding:

NITC #801
Download URL:

https://rosap.ntl.bts.gov/view/dot/35382/dot_35382_DS1.pdf
File Type:

[PDF - 859.01 KB]
Collection(s):

University Transportation Centers ; US Transportation Collection
Main Document Checksum:

urn:sha256:4a52af5784ac49f13ec11f340b5242ec0c8ec3f2832583d0cab3fb2d9fe9f6c4

File Language:

English

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