United States Department of Transportation
i
San Francisco urban partnership agreement, national evaluation : content analysis test plan.
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2011-06-01
[PDF-464.73 KB]
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Abstract:This report presents the test plan for collecting and analyzing information on outreach activities, media coverage,
and reactions of the public, policy makers, and other groups to the UPA projects for the San Francisco Urban
Partnership Agreement (UPA) under the United States Department of Transportation (U.S. DOT) UPA Program.
The San Francisco UPA projects focus on reducing congestion by employing strategies consisting of
combinations of tolling transit, telecommuting/travel demand management (TDM), and technology, also known
as the 4 Ts. The national evaluation of the San Francisco UPA focuses on projects that deal with parking pricing
in downtown San Francisco and supporting technology and telecommuting/TDM projects. The SFpark parking
pricing pilot will implement variable pricing in on-street and garage parking in selected parking districts.
Information on parking availability and price will be available by phone, websites, and variable message signs.
Outreach events for alternate commute programs will inform the public about the parking pricing and parking
information projects. The Content Analysis Test Plan is based on the San Francisco UPA National Evaluation
Plan. This test plan describes the media, outreach, and partnership data sources, data availability, and possible
risks associated with the data. The methods for analyzing the data are discussed. The schedule and
responsibilities for collecting, analyzing, and reporting the data are presented.
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